Smart & Final partners with Instacart for delivery

Smart & Final announced a partnership with grocery delivery service Instacart. Now, customers of Smart & Final can get all of the store's discount and club-sized offerings handpicked by Instacart's shoppers and delivered to their home or office.

The new delivery service is available to shoppers in Los Angeles and the San Francisco Bay Area, arriving in as little as an hour. Prices on Instacart match those at Smart & Final, excluding special offers.

"Instacart customers asked us to work value grocers into our mix, and we delivered," said Nilam Ganenthiran, Instacart's VP of business development and strategy. "Smart & Final has a stellar reputation as being one of the premier value chains on the West Coast, offering a wide assortment of high-quality items at low warehouse prices. It's the ideal choice for grocery shoppers on a budget, and a great addition to the Instacart service in California."

Launched in 2012, Instacart now serves 16 markets. Grocery stores that are already partnering with the delivery service include Costco (NASDAQ: COST), Kroger (NYSE: KR), Whole Foods (NASDAQ: WFM) and Safeway (NYSE: SWY).

The competition among companies that offer online ordering and delivery of groceries is heating up. Instacart competes with other expanding services such as Peapod, Amazon and FreshDirect.

New customers on Instacart get free delivery on their first order, then future orders cost $3.99 for a two-hour delivery or $5.99 for one-hour delivery. Annual members can pay a $99 fee for free delivery on all orders over $35.

For more:
-See this Instacart press release

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