Slow mobile app development hurting revenue

Retailers looking to develop mobile applications may be facing a hurdle on the development side as a growing number of businesses have a backlog of mobile projects that can't get out of the development phase.

And it's an issue that could directly affect revenue, according to a new survey by independent research company Opinion Matters.

Approximately 85 percent of companies have a mobile backlog of between one and 20 applications, while roughly half have a backlog of between 10 and 20 apps. With the average application taking anywhere between three and 12 months to get out the door, this slow approach to app development is increasingly damaging revenue opportunities.

The study doesn't address retailers specifically, but app development, mobile marketing and m-commerce are among retailers top initiatives. Retailers are often slow to develop apps, often at their own expense, according to the report.

The study polled U.S. and U.K. enterprises and found that organizations are currently struggling with a significant mobile backlog and unable to cope with business demands. The primary goal of these new mobile app initiatives is either to generate revenue (64 percent) or to improve the mobile experience of existing apps (58 percent).

"It's clear that organizations are struggling to deal with a deluge of mobile app requests, multiple platforms to support, hundreds of change requests, and complex backend integrations," commented Paulo Rosado, CEO of OutSystems. "To make matters worse, as demand for mobile app developers grows, companies will continue to have a challenge hiring developers. Not only will they be increasingly hard to find, they will also be increasingly expensive."

The study points to a skill shortage as a contributing factor in app development delays: 63 percent of respondents said they had somewhere between 11 percent and 25 percent open vacancies for developers as a percentage of current team size, and more than one quarter (29 percent) had as high as between 26 percent and 50 percent open vacancies.

Ninety-nine percent of respondents ranked incorporating mobile mobility into current and future apps a priority.

For more:
-See this report from Opinion Matters

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