Simon, Refinery29 host summer music festival at the mall

Simon and Refinery29 announced the kickoff of Style Festival, a six-city tour that will bring a summer music festival to local shopping malls. The festival, geared toward millennials, includes fashion stages, beauty bars and live musical performances. At each mall, Style Festival will feature a headlining performer and custom activities that help foster shoppers' desires to create their own individual style. The sound stage will feature emerging musical artists while the style stage will focus on indie boutiques and national brands. Beauty bars will let guests view inspired hair trends and temporary tattoos, and the DIY stage let shoppers personalize items for purchase. Story