Global real estate company Simon Property Group is launching a lifestyle-focused digital platform that delivers editorial content. Simon SAID, as it's being called, will carry content on fashion, beauty, culture and food, offering links back to Simon centers nationwide.
"Simon SAID redefines the way the company connects with its millions of shoppers on a daily basis," said Chidi Achara, global creative director for Simon. "As the Simon brand continues to evolve, we want to reach an ever-expanding audience of shoppers who are interested in everything from what's on-trend today to timeless styles and fashions that suit every generation."
Simon SAID will look to influencers, bloggers and retail partners to create editorial content that features products and offerings. The site will also feature curated lists of "favorite things" from clothing and accessories to food and decor. Simon is focused on wooing the powerful millennial shopping demographic, and has partnered with popular retailers of this generation, including Refinery29.
Simon is in the midst of redeveloping and upgrading its centers to make them not only about shopping, but also socializing destinations.
The company supports 4,000 brands and 35,000 stores.
In April, Simon entered into a joint real estate venture with Sears Holdings (NYSE:SHLD). Sears contributed 10 properties, located in Simon malls, to the venture, which the retailer will lease back as it continues to operate the Sears Holdings properties.
-See this Simon press release
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