Showrooming Battles Are Futile, But Some Good Ideas Are Emerging Anyway

In the otherwise futile battle against showrooming—do you really think making it harder for your shoppers to compare prices on their mobile devices isn't going to backfire?—some chains have started to get clever. Perhaps the motivation is ill- advised. But if the results are helpful to both shoppers and retailers, why complain?

Target's QR endcap move is a fine example. Although it is only one of many, Target's efforts are the topic of StorefrontBacktalk's October monthly column in Retail Week, the U.K.'s largest retail publication. The column lives here at Retail Week. For those who don't have a Retail Week subscription—shame on you!—here's a