Shoptalk adds Sucharita Mulparu to executive team

Shoptalk has appointed Sucharita Mulpuru, former principal analyst at Forrester Research, as chief retail strategist.

Shoptalk also launched a new onsite networking program intended to connect conference attendees. Mulpuru will oversee the new networking initiative while contributing to Shoptalk’s overall strategy and agenda development.

Mulpuru is a regular speaker at industry events and brings to Shoptalk extensive expertise in current and emerging trends shaping retail and e-commerce, ranging from the evolution of consumer preferences and expectations to new technologies and business models, according to a statement.

“Sucharita is a definitive authority on all things retail and e-commerce, and has been a leader in the global conversation on innovation for more than a decade,” said Anil Aggarwal, founder and chairman of Shoptalk. “We’re thrilled to welcome her to the Shoptalk team, as we continue to build a catalyst for the growth and development of the commerce ecosystem while helping to initiate and solidify the relationships that in-person events are best suited to deliver.”

Shoptalk debuted in May with a lot of buzz and a strong focus on emerging technology. Connected retailers with startups were a big component and the new networking program will further that mission.

Retailers and manufacturers will be able to meet with tech startups and solutions that have not yet hit mainstream development roadmaps as well as direct-to-consumer startups with disruptive business models and new consumer products. Established technology providers and internet companies will also be part of the program.

“Shoptalk is the only industry event where retailers and branded manufacturers can discover the most important new technologies and business models, and network with the pioneers changing how consumers discover, shop and buy,” said Mulpuru. “I am thrilled to join the company and be part of this important event that brings together an unparalleled group of industry executives ranging from early-stage disruptors and venture capital firms to recognized and established leaders of retail and e-commerce."