Just in time for the holiday season, e-commerce site ShopRunner announced the addition of Eddie Bauer, Bergdorf Goodman, Narcisco Rodriguez, Neiman Marcus Last Call and The Limited to its list of retail partners. The company also announced a partnership with Alipay, the first step in giving Chinese shoppers easy access to U.S. retailers' e-commerce sites.
For its retail partners, ShopRunner offers VIP shopping benefits to its customers. Features include unlimited, free, two-day shipping, quick and easy check out, easy returns, and exclusive member-only deals.
"ShopRunner's ability to drive growth and profitably for our retail partners has increased dramatically this past year with the rapid expansion of our member base as well as the launch of our first cross-border program with Alipay in China. This particular offering will help to eliminate many of the obstacles that have stood between our retail partners and the dynamic [Chinese] domestic market," said Scott Thompson, CEO of ShopRunner.
With Alipay on board, the companies can combine ShopRunner's proprietary checkout capabilities on retailers' websites with Alipay's ePass payment and logistic solutions to offer a connection between Chinese consumers and U.S. retailers. The service launched with a select group of ShopRunner merchants but will expand over the next few months.
"Our partnership with ShopRunner enables us to deliver on discerning Chinese consumers' unmet demand for high-quality and well-priced U.S. merchandise. ShopRunner has a keen understanding of U.S. retailers' needs and priorities. We are excited to work with ShopRunner and U.S. merchants to provide Chinese shoppers with what they want and value," said Jingming Li, president and chief architect of Alipay U.S.
To engage with Chinese consumers, ShopRunner has also hired Ming Yang, former chief digital officer of Best Buy China and VP of Amazon China, as country manager for its China business, and has opened an office in Shanghai.
Last year, Chinese e-commerce giant Alibaba (NYSE:BABA) led a $206 million investment in ShopRunner. "When we wanted to raise money for ShopRunner, there was no one better than Alibaba," said Michael Rubin, founder and CEO of Kynetic—parent company of Fanatics, Rue La La and ShopRunner—during a presentation at this year's Shop.org Summit. The Chinese company owns 80 percent of the largest e-commerce market in the world and is still growing, according to Rubin.
Just last month Alibaba and Alipay joined forces to extend online shopping collaboration between the United States and China.
-See this ShopRunner press release
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