ShopRite's new app lets shoppers buy groceries via smartphones

Customers at ShopRite grocery stores no longer have to be bothered with long lines at the cashier or the self-checkout aisle. The company's new mobile app allows shoppers to ring up their items right from their cell phone.

ShopRite's new Mobile Scan app is now being piloted in eight New Jersey and Connecticut locations. Customers can scan purchases on their smartphones as they place them in their shopping carts, and then use their phone to check out at a pay station, the company said Monday. The stores have security measures in place to make sure shoppers don't leave the store with unscanned items.

ShopRite's Mobile Scan app also sends customers coupons and special promotions on their phones, and stores their shopping lists. The app is available for both iOS and Android devices. Those who want to use the app must enroll at the store's customer service desk.

The move is groundbreaking. While many retailers have introduced apps that allow customers to scan and pay, the grocery industry has been slow to adopt the technology. One success story is that of Stop and Shop, another Northeast grocery chain, which began testing a mobile shopping app at three Massachusetts stores in July 2011. Since then, it has expanded its use throughout the region.

ShopRite is based out of New Jersey under Wakefern Food Corp. which operates more than 250 grocery stores in the Northeast.

For more:
-See this ShopRite press release

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