ShopRite pilots Mobile Scan app

Select ShopRite shoppers can now scan and buy groceries in the store aisles with the retailer's new mobile app.

ShopRite is piloting the new Mobile Scan app in eight New Jersey and Connecticut locations, near the retailer's Keasby, N.J. headquarters. Shoppers can scan purchases on their smartphones as they place items in the shopping cart, and then use the phone to check out at a pay station.

Stores have security measures in place to make sure shoppers don't leave the store with unscanned items, although the company did not offer further details.

ShopRite's Mobile Scan app also alerts shoppers to sales in the aisles in which they are shopping and automatically deducts Price Plus Club card savings as each item is scanned. Once shopping orders are complete, customers can sync their mobile devices to designated self-service pay stations.

The app is available for both iOS and Android devices.

"Our customers can now enjoy the ease of shopping - and checking out - right on their smart phones, with the added convenience of product recommendations. Using their own phones, they can take advantage of ShopRite's traditional low prices and speed through checkout, making for a quick and easy trip to the supermarket," said Cheryl Williams, vice president of Digital Commerce and Innovation for ShopRite.

Grocers are actively exploring ways to leverage mobile in stores via BLE-enabled beacons, NFC and increased loyalty program integration. ShopRite rival Stop and Shop, another Northeast grocery chain, also began testing a mobile shopping app at three Massachusetts stores in July, 2011, and has since expanded its use throughout the region.
 
"Our customers can now enjoy the ease of shopping - and checking out - right on their smart phones, with the added convenience of product recommendations," said Cheryl Williams, vice president of digital commerce and innovation for ShopRite. "Using their own phones, they can take advantage of ShopRite's traditional low prices and speed through checkout, making for a quick and easy trip to the supermarket."

For more:
-See this ShopRite press release
-See this story from Progressive Grocer

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