Shoppers Will Spend 50 Percent of Their Holiday Budget On Black Friday Sales

Most shoppers plan to get about half of their Christmas shopping done during Black Friday weekend according to a new study by Georgetown Institute for Consumer Research, sponsored by KPMG.

Sixty-three percent of respondents said they will use a combination of online shopping and in-store shopping to complete their list, and more than 40 percent said they would start shopping before noon on Black Friday. Only 6.2 percent of those surveyed said they absolutely would not shop on Black Friday and Cyber Monday.

"This data confirms that new trends continue to change the holiday shopping experience for both consumers and retailers. Black Friday and Cyber Monday have become as much a part of the Thanksgiving holiday as watching football and eating leftovers," said Alton Adams, advisory principal with KPMG LLP.

The study also indicated that consumers will be shopping for gifts as well as for themselves, with electronics being the top category of items for self-purchases. Furthermore, the vast majority (80 percent) said their overall holiday spending this year would either be the same or less, as compared to 2012.

For more see:
This Georgetown Institute for Consumer Research press release

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