Shoppers to Buy More via Mobile This Season

Like other studies have reported, a new study found that shoppers will be using mobile devices to purchase gifts more than ever this holiday season.

23 percent of consumers plan to shop using a mobile device this year, up 44 percent from 2012, according to a new PriceGrabber study.

In not-so-great news for brick-and-mortar retailers, 46 percent of shoppers said they plan to make fewer trips to retail stores this year. 88 percent said they plan to shop online via desktop computers, while 47 percent will visit physical stores.

Mobile shoppers who research prices on their mobile devices will be able to take advantage of price-matching while in-store, scoring some of the best deals on holiday gifts this season," Jeff Goldstein, president of PriceGrabber, said in a statement.

In its survey of nearly 3,800 online shoppers, found that 23 percent would be comfortable purchasing all of their holiday gifts using their mobile device this year. Price point matters to 41 percent of mobile shoppers, who said they are only comfortable purchasing items under $100. However, 33 percent indicated they would purchase both big-ticket and small-ticket items.

When shoppers were asked what types of items they feel comfortable purchasing from their mobile device, books, CDs, DVDs, and video games topped the list at 71 percent. Clothing ranked a close second at 70 percent. Around 59 percent say they are comfortable shopping for shoes via their mobile devices and around half want to buy consumer electronics, toys, and event tickets on-the-go. Fewer shoppers are comfortable purchasing appliances, jewelry and watches, according to PriceGrabber.

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This PriceGrabber statement

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