Shoppers expect more mobile content from brands and retailers in 2014

Retailers stand to gain in shopper perception and loyalty by offering mobile deals and coupons as shoppers show an interest in receiving sales circulars on mobile devices.

Most mobile shoppers redeemed a coupon directly from their mobile device last year, according to a recent study from Key Ring, part of G/O Digital, a Gannett Company.  

The study found that 75 percent of mobile shoppers redeemed a coupon from their mobile device in 2013, up more than 5 percent year-over-year. The study also showed that 80 percent of shoppers said their perception of a retailer would change for the positive if the retailer offered mobile deals and coupons.

Shoppers also reported that an "item being on sale" is the biggest influence driving them to make a purchase. Nearly all shoppers (96 percent) surveyed said that they look at weekly sales circulars before shopping and more than half of mobile shoppers report that they would be more likely to look at the circular if they could access it on their phones.

The survey, conducted by Key Ring, examined more than 25,000 mobile shoppers.

For more:
-See this press release

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