Shopko launches ship-to-store

Shopko announced the roll out of a buy online and ship-to-store program. An expansion of its omnichannel capabilities, customers will now be able to pick up purchased items in store with free shipping.

After a successful pilot launch, the retailer is expanding the program to 310 locations across the United States.

"We are excited to launch this program since customers have been asking for the ability to ship to store locations," said Mike Sidders, VP of e-commerce at Shopko. "Customers will love the expanded product assortment available from shopko.com and the option of shipping it to their nearest Shopko store for free."

Ship-to-store will be available on thousands of products ranging from furniture, bedding and baby to seasonal and home decor.

Shopko joins the growing trend among retailers of offering ship-to-store. The omnichannel option, also known as click-and-collect, is gaining traction as more retailers want to be available to consumers in every channel to make purchasing as convenient as possible. For example, in spring, Dick's Sporting Goods (NYSE: DKS) expanded its click-and-collect to 100 of its 560 stores and Men's Wearhouse (NYSE: MW) rolled out a new click-and-collect feature in all of its roughly 900 stores in the United States.

More grocers are also starting to give shoppers the option of click-and-collect. Kroger (NYSE:KR) recently introduced the test of a click-and-collect service at its Liberty Township Marketplace in Ohio. And grocery chain Hannaford plans to add a curbside grocery pick-up service at one of its stores in Exeter, New Hampshire.

Even department stores are getting in on the action. Last year, the Neiman Marcus Group announced that it would invest $100 million in new mobile and ship-to-store retail initiatives. Macy's (NYSE: M) introduced its in-store pick-up program in 500 Macy's stores and 36 Bloomingdale's stores last fall.

For more:
-See this Shopko press release

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