Wanelo announced a partnership with Shopify that will allow the company's more than 100,000 retailers to sell directly within Wanelo's mobile app. With access to Wanelo's community, retailers will be able to directly show millions of users their product catalogs and even make items directly available for purchase through the app.
Last month, Wanelo launched "Buy on Wanelo," a feature that enables in-app transactions. Shoppers can now buy from directly within the app, without being redirected to the retailer's website or being required to re-enter credit card info at checkout. The roll out of in-app buying, which the company began testing in August, will allow users to shop more than 500,000 products from 200 brands including Nasty Gal, Nicole Miller and Rag & Bone.
With the new partnership, Shopify merchants can install the Wanelo Shopify App and then items purchased on Wanelo will go directly to Shopify retailers for fulfillment.
During early tests of Buy on Wanelo, the company found that they got three times as many conversions using this new method compared to Wanelo's standard mobile conversions.
Shopify already has 8,000 retailers as part of the Wanelo ecosystem, including Seldom Seen, Fizzm and Adela Mei. These brands are selling alongside big brands like Urban Outfitters, BCBG and Modcloth.
The company charges a commission, ranging from 10 to 15 percent, for brands that have enabled Buy on Wanelo.
-See this Wanelo blog post
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