names Geoff Henshaw VP of retail and brand has announced that Geoff Henshaw will join the company as VP of retail and brand. He comes to the company after spending two years in Sydney, Australia, with Coastal Contacts as its managing director for Australia and New Zealand.

"We're excited to have Geoff join our executive team as we continue to grow and evolve the business," said Roger Hardy, CEO of, in a statement. "In addition to working on the brand, Geoff will play an integral position in rolling out our omnichannel plans."

While at Coastal Contacts, Henshaw served in several positions including managing director, in which he was responsible for business strategy and marketing efforts, as well as senior regional manager of commonwealth, in which he oversaw acquisitions, engagement and retention efforts. In his new position he will be tasked with building out the company's retail strategy and contributing to its efforts to further build the brand. Press release