Sephora's digital gifting revenue gets big boost

Prepaid commerce solutions platform CashStar has announced that Sephora is seeing an 800 percent increase in the growth rate of its digital gifting revenue after adopting CashStar Commerce.

"As we began to rethink our prepaid commerce program and determine how to best market the concept of digital gifting to our clients, it became clear that an omnichannel strategy was essential," said Bridget Dolan, VP, Sephora Innovation Lab. "CashStar technology has enabled us to offer our clients the ability to instantly send digital gifts from any computer, tablet or smartphone. It's also allowed us to focus on our primary business objective—driving revenue growth through smarter and faster client experiences."

Sephora cites mobile as a key driver in unifying and implementing the brand's gifting program in all channels. By integrating the gifting option into the Sephora- to- Go app, the retailer has enabled shoppers to store gift cards on their phone.

CashStar also allows gift givers to personalize their e-gifts by uploading photos and videos. If a user selects a Beauty Studio Services eGift card, he or she will also receive a 45-minute in-store client makeover in addition to the value of the card.

Sephora has seen a 51 percent redemption rate within the first month of activating the eGift card service since implementing CashStar, and a 30 percent higher purchase value compared to plastic gift cards.

Earlier this month, Sephora unveiled its innovation lab and introduced a host of digital initiatives, including Pocket Contour, a mobile service that teaches users to apply makeup according to his or her specific facial shape.

For more:
-See this Sephora press release

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