Separate Checks, Please--Sears E-Commerce Style

With an eye on group buying—whether it's 20 people in an office buying a birthday gift or 9 farflung residents chipping in on an anniversary trip or even a Boy Scout Troop—Sears.com on Tuesday (May 5) introduced Givetogether. The program allows for gift givers to use credit cards or other means to pool resources for a combined purchase.

Despite being the great-great-grandpappy of the Big Box chains, Sears has consistently been ahead of the curve with creativity in E-Commerce, mobile commerce and cross-channel thinking. Unlike many of the E-Commerce ideas we're hearing from the largest chains these days, this development isn't the proverbial solution in search of a problem. This is an actual awkward issue that consumers have today that the Web can help with.