Second Cup Coffee launches rewards program

Second Cup Coffee Co. launched its new rewards program, allowing users to earn points using a mobile app. The Canadian coffee company's app will give consumers the opportunity to earn points, redeem rewards and receive personalized offers through the app.

As part of the app's provisions, shoppers will earn 10 points for every dollar spend at a Second Cup. To sign up, users simply download the rewards app for free from the App Store or Google Play, or pick up a card at any Second Cup location.

In addition, members can use the app on their Apple Watch, making Second Cup one of the first Canadian companies to debut an app that is compatible with the new device.

"As our Second Cup coffee revolution continues, we are igniting Canadians' passion for our brand, thanks to the many innovations we've introduced," said Vanda Provato, VP of marketing and category at Second Cup. "Our new rewards program and mobile app embody our commitment to creating a premium, personalized brand experience for our customers."

Provato said the new program was piloted in Calgary, a city in Alberta, Canada, and received positive feedback from customers and franchisees.

Harnessing the power of mobile apps for loyalty programs is just one step in competing with giant, international coffee chain Starbucks (NASDAQ:SBUX). On the forefront of innovation, the U.S. chain recently announced the launch of two different delivery services: the "green apron" delivery service and an on-demand delivery service—to launch in the second half of 2015—plus an expansion of its mobile order and pay program, which launched in Portland a few months ago.

For more:
-See this Second Cup press release

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