Seattle Recruiters Pit Amazon Against Starbucks

On Friday (April 12), Amazon mentioned in an SEC document that it had revised its list of companies it uses to help set executive compensation—specifically, it added Starbucks to its tech-focused list. "You wouldn't think of Amazon and Starbucks as competitors, but geography could be a big factor," said Aaron Boyd, director of governance research at Equilar, a compensation-research firm in Redwood City, Calif. "Your employees may not go to work for your rival, but they may go to work for the company across the street." First, Amazon and Starbucks are both retailers, so the confusion over why the two would eye one another for compensation ranges is baffling. And given Starbucks' mobile payment leadership and Amazon's fixation on anything technology, the interest between the two makes even more sense. (Technically, one is an e-tailer and the other overwhelmingly a physical chain, but both are also manufacturers—bagged coffee and Kindles—so they truly have much in common.) More perplexing, though, is why Amazon's list excludes fellow retail neighbors Nordstrom and Costco. Story