Seattle grocery store partners with Instacart for delivery

Central Co-op, a natural foods store in Seattle, has partnered with Instacart to offer shoppers groceries in as little as one hour, Puget Sound Business Journal reported.

The new partnership will create some competition for Amazon Fresh (NASDAQ:AMZN), the Amazon grocery delivery service that launched in Seattle in 2007. Since then, Amazon Fresh has expanded to parts of New Jersey and Brooklyn in New York City.

Instacart, on the other hand, opened in Seattle last year and expanded to the Mercer Island and Bellevue areas soon after.

While Amazon Fresh charges customers a flat fee of $299 per year, Instacart charges $99 a year and non-members can pay $5.99 for a one-hour order that's more than $35 or pay $3.99 for two-hour delivery.

While Amazon delivers goods from its own warehouse facilities, Instacart partners with existing grocery stores to provide the service. Some of its existing partners include Smart & Final, Costco (NASDAQ: COST), Kroger (NYSE: KR), Whole Foods (NASDAQ: WFM) and Safeway (NYSE: SWY).

Both Amazon and Instacart are developing strong footholds in the online grocery competition. Instacart's new patnership with Central Co-op in Seattle comes on the heels of a rumor that Amazon is developing a drive-up grocery store in Silicon Valley.

For more:
-See this Puget Sound Business Journal article

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