Sears is winning with logistics

Sears Holdings (NASDAQ:SHLD) has lost money for the past five years and continues to sell assets. But there's one division trending to the positive: logistics.

Innovel Solutions, formerly Sears Logistics, is the company's delivery fleet and acts as a fulfillment solution for other retailers, much like Sears Marketplace is a selling platform for other retailers and brands.

The 1,100-truck fleet now counts Costco as a customer, and provides last-mile delivery to the end user, according to the New York Post.

In addition to Costco, the program has six other customers and 15 more ready to sign on, according to Brandon Cates, Innovel VP. The name change from Sears Logistics makes the business a more compelling solution for other retailers, that don't want orders delivered by a truck emblazoned with a competitor's name.

While Sears pursues sales growth through its loyalty program and seeks capital by selling assets – most recently, chairman and CEO Eddie Lampert said he was exploring options for Kenmore, Craftsman and DieHard – Innovel can be a lucrative operation.

"We are in a burning building right now, but we are good at delivering and installing stuff, which is a revenue opportunity," Cates said at the D3 retail conference in Brooklyn.

For more:
- see this New York Post story

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