Sears' social shopping community and membership program Shop Your Way will be adding 50 new brand partners to the roster. The tens of millions of shoppers registered for the service will now have access to more categories for rewards opportunities.
Shop Your Way previously had exclusive partnerships with Sears (NASDAQ:SHLD), Kmart and Lands' End (NASDAQ:LE), but now includes brands such as Burger King, 1-800 Flowers and Red Envelope.
"Our goal is to make it easy to earn rewards wherever you shop, and our growing partner network shows we are poised to deliver," said a statement from Shop Your Way.
Potential rewards include $25 to $50 in points back on services, up to 10 percent back in points for events and entertainment tickets, and 2 percent or more in points for restaurants.
Sears and Kmart recently expanded a shop online and pick up in-store program for its Shop Your Way members. Now members can order on the website and retrieve merchandise free of charge at one of 2,000 locations after five minutes or less.
-See this Shop Your Way press release
Sears launches interactive shops within stores
Sears continues downward spiral, closing 80 more stores
Sears Canada to cut 1,600 jobs as it outsources, restructures
Sears files to spin off Lands' End business
Sears denies rumors of Canadian unit sale