Sears (NASDAQ:SHLD) upgraded its mobile app with several new features, including one that enables free, in-store shipping.
Sears saw more than one-third of its online traffic from mobile phones in 2015, a 46 percent increase from 2014.
"Mobile devices are so much a part of our members' lives and they're not only researching and sharing, they're also buying," said Leena Munjal, senior VP of customer experience and integrated retail for Sears Holdings. "So it's more important than ever to have a robust, simple-to-use shopping app with features and services that no other major retailer offers."
Key features in the refreshed app include free in-store shipping; in-vehicle pickup, which guarantees return or exchange in five minutes or less; layaway management; access to holiday games; and e-coupons.
Some shopping conveniences already available on the app were refreshed in the upgrade, including the ability for a consumer to compare product features, prices and user reviews; find deals; make purchases; and track orders.
In addition to the app update, the department store chain recently lowered the minimum purchase threshold for free shipping to $35, down from $49.
The mobile revamp comes just days after Sears announced that sales dropped 20 percent for the recent quarter. Revenue for the third quarter ended Oct. 31 and fell to $5.8 billion from $7.2 billion a year earlier. Much of the loss was attributed to store closings, including the divesture of its Canadian unit.
-See this Sears press release
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