Sears offers personal shoppers for back-to-school

As part of Sears' (NASDAQ:SHLD) back-to-school shopping initiatives, the retailer is offering customers advice from a personal shopper.

The personalized service, available at ShopYourWay.com, is available to members of the Shop Your Way loyalty program. The retailer recently added 50 new brand partners to the Shop Your Way roster, allowing more categories for rewards opportunities.

Parents and teens in the Shop Your Way program can speak with a knowledgeable associate for advice on products or services. Shoppers consult with a store associate through a mobile app or the website.

Additional features allow moms and dads to browse products, create catalogs, poll friends and even allow kids to create wish lists.

"We recognize this season can be a busy time for mom as she gets her kids ready for school and resets the routine for the entire household," said Imran Jooma, executive VP, Sears Holdings. "Sears makes it easier, fun and affordable with everything she needs to start things off right."

Also in conjunction with the retailer's back-to-school campaign, Sears recently announced a new exclusive Seventeen Magazine brand collection.

For more:
-See this Sears press release

Related stories:
Sears launches interactive shops within stores
Sears continues downward spiral, closing 80 more stores
Sears Canada to cut 1,600 jobs as it outsources, restructures
Sears files to spin off Lands' End business
Sears denies rumors of Canadian unit sale

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