Sears launches interactive shops within stores

This week, Sears (NASDAQ: SHLD) introduced interactive, experiential shops within its stores. Connected Solutions powered by Shop Your Way, brings together "one of the most authoritative assortments of smart, connected home and personal automation products in the industry," according to a Sears statement.

The connected solutions industry is projected to generate hundreds of billions in sales over the next five yearsand Sears aims to be part of that with its new shops. Sears launched the first three Connected Solutions 1,700-square-foot shops in the Chicago area, featuring products like Wi-Fi thermostats, smart locks, wireless lighting, smart watches, mobile phones and tablets, and home security monitoring.

Experts are available to show consumers how these items work. For example, parents can learn how to program their connected garage door opener, which notifies them by text when the door opens and closes.

"Many of our members are aware of 'smart' devices or 'home automation' products, but don't fully understand how they are used to make their lives better," said Craig LaRosa, DVP in-store experience and design for Sears, in a statement. "Connected Solutions offers an entertaining and interactive environment to learn about the products, and our dedicated sales team is ready to help customers develop solutions that are relevant to them."

Jim Pearse, vice president of consumer electronics for Sears believes the Connected Solutions program sets Sears apart from its competitors. "We are presenting products 'up and running,' enabling our customers and Shop Your Way members to discover and learn how they connect, work and fit into their daily lives. No one else in retail is doing this today," Pearse said.

For more see:
-This Electronic House article
-This Sears statement

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