Sears (NYSE:SHLD) and Kmart are expanding their shop online and pick up in store program to include more than 2,000 stores across the United States.
The collaboration with sears.com and kmart.com allows for members of the Shop Your Way program—a social shopping platform offering members rewards—to order on either website and pickup, for free, at any location in five minutes or less.
"Sears was the first broadline retailer to provide the convenience of free buy online pick up in store more than 12 years ago, and we continue to introduce integrated offerings to help our members shop on their own terms," said Imran Jooma, executive VP, Sears Holdings. "Leveraging the breadth of both Sears and Kmart's online and in-store networks means more convenience for members and opens an even wider brand-name product selection available to fans of both stores."
Sears and Kmart have garnered success in leveraging the omnichannel approach to sales. About 60 percent of the retailer's sales are multichannel transactions and in the second quarter multichannel sales were up 26 percent from the same time the previous year.
And shopping at either store is interchangeable. A shopper can buy a product on sears.com and pick it up at a brick-and-mortar Kmart, and vice-versa.
Sears Holdings is right on track with expansion. In-store pickup is becoming the norm for many retailers including Target (NYSE:TGT), DSW (NYSE:DSW), Staples (NASDAQ:SPLS) and Men's Warehouse (NYSE:MW), to name a few. And eBay's version, Click & Collect, which allows shoppers to pick up purchases at a number of partner retailers, has even launched outside the country in the United Kingdom.
-See this Sears Holdings press release
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