Sears Hometown unveils new store design

Sears Hometown and Outlet Stores (NASDAQ:SHOS) will show off eight refreshed or newly remodeled stores in Texas as part of rebranding campaign.

The locations will include a new product assortment, redesigned merchandising, and new fixtures and signage, along with a more comprehensive employee training program. It's part of the retailer's rebranding as "America's Appliance Experts."

In the new store design, appliances will occupy more than half of the sales floor and include more brands with an improved presentation. There is also a focus on appliances from Whirlpool, Maytag, KitchenAid, Samsung and Kenmore.

New kitchen vignettes and laundry innovation areas will showcase complete appliance packages, with products from multiple brands.

Touch-screen kiosks can be accessed by shoppers alone or along with associates for an assisted sale or research. Associates will also be armed with mobile tablets. The new employee training programs now include brand-specific certification programs.

The following Texas stores will have a grand opening on Dec. 3: Boerne, Cleveland, Kingsville, La Grange, Pampa, Plainview, Richmond and Rockport-Fulton.

The Texas locations are part of a chain-wide refresh of all Sears Hometown Store locations. The company began updating units earlier this year and now has nearly 180 "America's Appliance Experts" locations.

For more:
-See this Sears Hometown press release

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