Sears Hometown and Outlet Stores gives customers more feedback power

Sears Hometown and Outlet Stores (NASDAQ:SHOS) announced the launch of eReceipts, a way for customers to provide feedback on their online and off-line shopping experiences. In partnership with Yotpo, the retailer hopes to improve the shopper experience by gathering checkout information for all of its brands: Sears Outlet, Sears Hometown, Sears Appliance & Hardware, and Sears Home Appliance Showroom stores, along with all of their Web stores.

"At Sears Hometown and Outlet Stores, we strongly believe in the power of objective customer reviews and their impact on customer decisions," said David Buckley, Sears Hometown and Outlet Stores' chief marketing officer. "In the current retail landscape, it is important to bridge consumers' needs for instant and on-demand service online with their desire to interact with products in-store before a purchase.

"With Yotpo, we were able to build a solution that helps generate authentic user content from real customers, and promote it where customers are seeking information before making in-store and online purchases."

Yotpo's platform offers consumers the ability to publicly share their feedback on a local store experience or an online experience. The verified content is then made public via the Yotpo site review widget to any shoppers at a SHOS physical store or those visiting the websites.

"Over 85 percent of consumers read reviews before buying a product, which goes for both online and in-store purchases. This integration is a testament to the innovative ways Yotpo can help all businesses generate and market useful content from their customers," said Tomer Tagrin, founder and CEO of Yotpo.

Earlier this spring, SHOS began a two-phase revamp of 51 storefronts across the country, which included a shakeup of product assortment, redesigned merchandising, new fixtures and signage, and training for floor associates. The retailer is hoping the recent changes will boost revenue as sales have declined since the company was sold off by Sears Holdings (NYSE:SHLD) two years ago.

For more:
-See this Yotpo press release

Related stories:
Sears Hometown and Outlet refreshes retail strategy, store format
Sears Hometown and Outlet Stores wins customer engagement reward for online review
Sears Hometown and Outlet Stores let shoppers 'Netotiate' prices
Sears Outlet store sales up 9%, while Hometown stores drop 6%
Sears continues downward spiral, closing 80 more stores
 

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