Sears, Gilt Gear Boost Mobile Conversions In Time For Holidays

Recognizing the incredible potential for holiday sales via mobile devices, retailers such as Sears (Nasdaq:SHLD) and Gilt have stepped up their mobile commerce offerings.

Over the last few months, Sears has rolled out several new mobile experiences for its shoppers, including mweb and upgraded apps for Sears, Kmart, and Shop Your way. The mobile experiences "provide a fast, cleaner and easier-to-navigate mobile shopping experience," Imran Jooma, executive vice president and president for online, marketing, pricing and financial services at Sears, told Mobile Commerce Daily.

"We have seen improvements in visits, conversions, average order value and especially our Shop Your Way member engagements," Jooma said.

Flash sales site Gilt has also increased its mobile conversions, thanks to greater personalization efforts and exclusive content. For example, Gilt recently added the "Your Personal Sale" feature, which generates a new sale tailored to each Gilt member daily.

As Gilt heads into the holiday shopping season, it plans to ramp up mobile-exclusive sales.

Sears, Gilt and other retailers recognize the potential profitability they can achieve from mobile commerce this holiday season. Fifty-three percent of shoppers plan to buy holiday gifts using their smartphones and 46 percent will use their tablets, according to a new survey from MarketLive.

For more:

-See this Mobile Commerce Daily article

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