The shopping cart abandonment rate went up 2.7 percent, from 57.88 percent in Q1 2007 to 59.43 percent in the first quarter of this year, while "one-and-out" visits to E-Commerce sites jumped 18.9 percent, from 32.94 percent to 39.15 percent, based on MarketLive Performance Index figures that rely on activity from nearly 100 E-Commerce sites, according to this Internet Retailer story. The piece quoted Jaye Sullivan, senior Internet strategist at MarketLive, as saying that about two-thirds of consumers now start their research at search engines, "which means many visitors are new to E-Commerce sites and more likely to click off quickly if they don't find what they want. More people are doing research and they're price-sensitive, so they're opening up more carts to check out the price."
Search Engine Shopping Is Causing More Abandoned Shopping Carts
As more consumers use search engines to find products filtered by a single attribute--such as price--shopping cart abandonment rates are increasing, according to E-Commerce vendor MarketLive, which tracks such matters.