Samsung taps Carphone Warehouse for concept stores in Europe

Samsung has signed a deal with mobile phone retailer Carphone Warehouse to operate more than 60 stand-alone stores across Europe. Three Carphone-operated Samsung stores were opened in Spain in 2013, and the successful test has led the companies to debut new stores in Germany, Ireland, the Netherlands, Portugal, Spain, Sweden and the U.K. over the next three months.

The new stores will have a "premium look and feel," while selling Samsung products exclusively. The locations will combine Carphone Warehouses's existing sales tools and platforms with Samsung-branded tablets to complete sales on the shop floor. Story