Sam's Club (NYSE: WMT) is testing a new online service called "My Subscriptions" which allows shoppers to have repeat-purchase items delivered to their homes automatically. The goal of the program is to save customers time by renewing their stash of household and personal care items on an ongoing cycle.
Sam's Club's subscription prices are the same as warehouse prices, but with free shipping customers can take advantage of the convenience. Thus far, Sam's Club says that items such as diapers and printer cartridges have been popular items.
The new My Subscriptions service mirrors Amazon's Subscribe and Save program, which has gained traction in capturing repeat-purchase items. Unlike Sam's Club's service, however, Amazon offers users up to 15 percent off depending on the order size. Amazon also owns Quidsi retail, which operates Diapers.com (baby care), Soap.com (household items) and BeautyBar.com (prestige beauty), Wag.com (pet essentials), all of which offer free one or two-day delivery on purchases of $49 or more.
Sam's Club CEO Rosalind Brewer told investors last October the company is watching Amazon closely. Brewer also mentioned in previous interviews that she views Samsclub.com as a "Prime-type model," referencing Amazon Prime, and is working diligently to expand e-commerce operations for the company, reports The Wall Street Journal.
-See this Wall Street Journal article
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