Sam's Club strives to be more high-end

After years of falling sales, and lagging behind membership retailer and competitior Costco, Sam's Club is making the move from value-conscious to higher-end brands. According to Rosalind Brewer, CEO of Sam's Club, the warehouse store wants be "less of a Walmart," and is stocking up on organic foods, fancy sheets and brand names. Mainstream shoppers have turned out to be less of a money-making asset than wealthier customers. Story