Sam's Club makes a play for families with early Black Friday

Sam's Club (NYSE:WMT) is joining the chorus of retailers getting a head start on Black Friday, with a new Pre-Black Friday event that gives members early access to deals before Thanksgiving.

The membership club events kick off Saturday, Nov. 21 at midnight online and in stores at 7 a.m. The promotions are designed to entice club members to shop for holiday meal fixings and seasonal items, and pick up some holiday gifts while there.

Promotional items range from baked goods to Ultra HD TVs.

"Our members have told us that the holidays leave them feeling time-strapped. The new Pre-Black Friday Event is designed to help alleviate some of the stress that comes with preparing for a big meal and having a gift list to fulfill," said Rosalind Brewer, president and CEO of Sam's Club. "We want members to come explore our new holiday items, take advantage of the special savings, and enjoy getting their shopping done without feeling rushed."

Sam's Club is struggling to reinvent itself and compete with Costco. Although Costco doesn't participate in Black Friday sales events, the wholesale club chose instead to release an annual cookbook free to members that day.

But Sam's is focused on growing the number of higher-income members with a focus on families, in addition to the club's small-business members.

For more:
-See this Sam's Club press release

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