Sam's Club (NYSE:WMT) will become the first major retailer to adopt chip-and-PIN, or EMV technology, with the launch of a new card—co-branded with MasterCard. The card, along with a new rewards program linked to it, will be officially rolled out June 23.
"This move by Sam's Club makes them a trailblazer in getting chip cards in the hands of businesses and consumers, and leading the push toward a safer and more secure customer experience," Chris McWilton, MasterCard's North American president, told The Wall Street Journal. "This will no doubt help drive chip-enabled technology forward here in the U.S. as it gains more traction." Story