Salesforce buys Demandware for $2.8B

Salesforce is buying Demandware for roughly $2.8 billion. The acquisition will bring Demandware's suite of enterprise cloud commerce solutions – and its clients – into the Salesforce portfolio.

The combined product will be called the Salesforce Commerce Cloud.

"Demandware and Salesforce share the same passionate focus on customer success," said Tom Ebling, CEO, Demandware. "Becoming part of Salesforce will accelerate our vision to empower the world's leading brands with the most innovative digital commerce solutions that enable them to connect 1:1 with customers across any channel."

Brands such as Design Within Reach, Lands' End, L'Oreal and Marks & Spencer have been using Demandware to power commerce across channels – web, mobile, social and in-store experiences.

"Demandware is an amazing company – the global cloud leader in the multibillion dollar digital commerce market," said Marc Benioff, chairman and CEO, Salesforce. "With Demandware, Salesforce will be well positioned to deliver the future of commerce as part of our Customer Success Platform and create yet another billion dollar cloud."

Under the terms of the transaction, Salesforce is making a tender offer to acquire all of the outstanding shares of Demandware for $75 per share, in cash.

The transaction is expected to close in the second quarter of Salesforce's fiscal year 2017, ending July 31, 2016.

For more:
- see this Salesforce press release

Related Articles:
Phones drive 94% increase in online traffic
Mobile addicts are on the rise
M-commerce driving rapid mobile internet growth