Online retailer Overstock.com (NASDAQ:OSTK) reported a 23 percent rise in sales between Thanksgiving and Cyber Monday, compared to the same period in 2013. The average individual order size also increased 8 percent.
Just on Cyber Monday, the retailer had its largest sales day in history, an increase of 24 percent over last year. And Thanksgiving Day represented the company's largest day of sales growth for the holiday shopping period, up 38 percent from 2013.
"Our loyal customer base and reputation as one of the most trusted brands, on or offline, have made this holiday weekend a great start to our busiest time of year," said Overstock President Stormy Simon. "People have really learned that the best place to find deals during the holidays is online."
The best performing category in the period on Overstock.com was furniture sales, up 37 percent from the period of Nov. 27 to Dec. 1 last year. On Cyber Monday alone, furniture sales rose 43 percent. Overstock's home and garden department had the highest performance over the period, with a 37 percent sales increase from 2013 and a 36 percent increase over last year's Cyber Monday.
"We've seen a lot of people purchasing larger home and garden items this year, things you normally wouldn't associate with holiday gifts," said Simon. "Of course people are still taking advantage of the doorbuster items we have on site specially priced for Black Friday and Cyber Monday."
During the time period, Overstock's Club O loyalty program also grew substantially, with a 125 percent increase in new memberships for the five-day period. Membership benefits during that period included a minimum of 5 percent in reward dollars for all purchases and as high as 20 percent.
Overstock recently announced they would get into the fresh food delivery service with the launch of Farmers Market, a selection of seasonal, healthy food that's grown and produced locally and delivered to shoppers' homes.
Overstock has also been focused on the company's internal health and the well-being of its employees and headquarters. Last month the company broke ground on its new corporate campus, referred to as the Peace Coliseum, which is anticipated to open in the summer of 2016.
-See this Overstock press release
Whole Foods looks to streamline business processes, increase efficiency
What the Square-Whole Foods deal really means
Whole Foods confirms plan to buy 7 former Dominick's stores in Chicago
Whole Foods commits $25 million to local businesses, opens wellness center in Detroit
Trader Joe's, Whole Foods, Walgreens recall 90 tons of food linked to E. Coli