Saks' $100 Million IT Plans

Saks' has a 5-year plan for a $100 million CapEx investment and it was fueled by a loss of almost one-third of its business during the recent economic downturn. The idea was for Saks to reevaluate some of its long-held assumptions about its customers and their shopping habits. For example, the company assumed that its highest-value Diamond customers were primarily brick-and-mortar shoppers, but a look at the data revealed that those shoppers were engaged in all channels, from store to Web to mobile. Story