Safeway tops e-commerce list for customer engagement in June

Safeway's e-commerce site topped the list of the 10 most popular U.S. shopping websites in June. According to analytics company SimilarWeb, the online grocer had the most pages viewed per visit on desktop, averaging more than 22 pages per customer visit.

Shoppers on can browse groceries by aisle, find recipes and schedule grocery deliveries.

"Despite the fact that in recent years, other companies like Amazon (Amazon Fresh) and Walmart entered this niche, Safeway manages to drive the highest engagement when it comes to the online sector," Pavel Tuchinsky, SimiliarWeb's digital insights manager, told Internet Retailer.

Safeway's popularity is no surprise, as online grocery shopping continues to grow as a channel for U.S. consumers. Most recently, Publix announced a pilot program with Instacart to offer consumers same-day delivery of groceries. Last month, Walmart announced its latest grocery delivery tests with Uber and Lyft.

Other retailers to make the top 10 list for desktop engagement include Children's Place, No. 4; Lids, No. 8; and Build-A-Bear Workshop, No. 9.

The top mobile rankings for June went to Things Remembered, with more than 18.5 pages per average visit. Safeway also made the mobile engagement list, placing No. 6 with average of 10.4 pages per visit.

Other retailers to make the top mobile visits rankings include Nasty Gal, No. 4; Burlington Coat Factory, No. 7; PacSun, No. 8; Ikea, No. 9; and Ralph Lauren, No. 10.

For more:
- see this Internet Retailer article

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