Retail Roundup—Blockchain could change luxury brands; Learn from millennials on e-commerce

Tiffany & Co. retail storefront in black and white
Luxury brands may benefit from blockchain. (Renee Silverman/CC BY-ND 2.0)

Why luxury should care about blockchain

While the financial services sector has been an early adopter of blockchain technology, luxury brands might not be far behind. A better understanding of how many hands touch jewelry and fine goods, through the manufacturing and delivery process, could help the industry fight counterfeits and also build awareness of the quality and integrity of an item. (Glossy)

Meet the millennials winning the e-commerce game

Young entrepreneurs are using Instagram, Amazon, Etsy, and Shopify to successfully scale their businesses. By targeting social media influencers to promote their brands and selecting platforms that help them grow a loyal following, three female business owners are seeing revenue rise. (Forbes)

Grocery shoppers prefer omnichannel

Grocery shoppers are rarely looking for only an online or only a brick-and-mortar experience. Instead, a survey by The NPD Group found that 10% of grocery shoppers regularly buy online, but 99% of those still at times go to brick-and-mortar grocery stores. While many cite the convenience and speed of online grocery shopping, many still like to walk through to pick fresh items. (Supermarket News)