Ron Johnson leads start-up focused on helping online shoppers

Ron Johnson, ex-retail chief of Apple (NASDAQ:AAPL) and former CEO of JCPenney (NYSE:JCP), will now head up a start-up company that aims to help consumers make choices when shopping online.

Scheduled to launch in 2015, Enjoy, as the company is called, wants to change the way shoppers think about what they buy, reported The Wall Street Journal.

Johnson is keeping quiet about most of the company's details at this time. But he did say that Enjoy will help shoppers connect with new products that they can't touch, feel or test in person when they shop online. Johnson also said that online retailers such as Amazon and Google try to sell and deliver products quickly, overlooking the aspect of helping shoppers, especially when it comes to new or complex products.

"That's when you typically want something more than fast delivery; you might want a little help," Johnson told The Wall Street Journal. "There's a place for high touch in a high-tech world."

Johnson's resume includes being an executive at Target before he became the architect of Apple's winning retail storefronts. He left Apple in 2011 to become CEO of JCPenney, but he was fired in April of 2013 after a dramatic dip in the department store's sales.

Who will be on his new team at Enjoy? Jerry McDougal, former retail VP at Apple; Tom Suiter, creative director known for his work on iMac campaigns and in-store graphics for Apple; and Kunal Malik, former CTO of the San Francisco 49ers and technology director at Facebook.

For more:
-See this The Wall Street Journal article

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