Ron Johnson is expanding Enjoy

Former JCPenney CEO Ron Johnson has found new life in the world of tech startups with a retail focus. His latest venture, Enjoy, is now expanding beyond its test markets of New York City and San Francisco. 

       Ron Johnson

Enjoy is a digital concierge service for technology products. Shoppers can order gadgets from Enjoy's website and have them delivered for free by a tech expert who will also give a tutorial on how to use the products.

"We're trying to reinvent the way people buy technology products," Johnson told the AP. "We've learned a lot, and we've seen positive momentum."

The service began testing last year and will now add neighborhoods in Los Angeles next week and in Chicago in May.

Delivery is free, and each visit lasts roughly an hour. Enjoy sells products at competitive prices with no added cost for the services. Employees are not contractors, and inventory is owned and housed in company-owned warehouses in the markets served.

Returns are low—roughly 1 percent, according to Johnson, and the company has raised close to $80 million.

Enjoy is scaling up slowly, thanks to some lessons learned from Johnson's days trying to push through changes at JCPenney. "Most people felt we had a great vision. We moved too fast," he told the AP. "You really don't want to be in a hurry. Great things take time."

For more:
-See this AP article

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