Roche Bros. to open flagship in iconic Filene's Basement space

Roche Bros. began construction of its 25,000 sq. ft. flagship supermarket at the Millennium Tower/Burnham Building in Boston's Downtown Crossing. It will be the area's first large-scale grocery store, set to open early 2015.

For those familiar with the area, the location brings back fond memories of shopping for deals in Filene's Basement.

"Roche Bros. is deeply embedded in Boston, beginning with our first store opening in Roslindale in 1952," said Gary Pfeil, president, Roche Bros. "As a second generation locally-owned and operated family company, we are so proud to be a part of revitalizing the Downtown Crossing neighborhood and the redevelopment of such an iconic building. Nearly every Roche Bros. associate has memories of shopping in Filene's Basement and we are so energized to serve the community through our new flagship location in downtown Boston."

The new location is on the city's most heavily trafficked corner. The supermarket will feature ready-to-eat meals, snacks and prepared foods on the first floor. Along with other typical departments, the location will include Roche Bros. home delivery and full-service catering.

Roche Bros.' move is in line with a recent trend for retailers to open flagships in iconic locations. Last month Restoration Hardware (NYSE:RH) announced the opening of its flagship in New York's Flatiron district and Walgreens (NYSE:WAG) opened a store in Chicago's Wrigley Building.

The Burnham Building was originally completed in 1912 for Filene's Department Store and is the only structure in Boston designed by legendary Chicago architect Daniel Burnham.

For more:
-See this Roche Bros. press release

Related stories:
50% of shoppers shop more than one outlet
Conventional grocers are losing market share fast
Kroger creates '21st Century' digitized store
Kroger to add an additional market, focus on urban-format stores
Supermarkets gain market share