RichRelevance names Mahesh Tyagarajan, John Dickson to executive team

Omnichannel personalization company RichRelevance announced that it is naming two new executives with the aim of building out its data, analytics and retail personalization expertise. Mahesh Tyagarajan (right) will become chief product officer, while John Dickson has been named VP of client services.

Tyagarajan joins the company from Walmart, where he was head of the global e-commerce platform at Walmart Labs and drew up the roadmap for modernization of its retail technology systems. Before that, he filled product, architecture and engineering roles at Ticketmaster, PayPal, eBay, DemandTec and Netscape. In his new position, he will take charge of product strategy and management, engineering and cloud operation, and infrastructure.

Dickson previously held several senior executive roles at software companies. He acted as VP and general manager of Asia Pacific at MicroStrategy, and he was one of the first employees at Business Objects, helping the company expand its delivery capabilities. At RichRelevance he will drive expansion of the company's position as a dominant provider of large-scale omnichannel personalization deployments globally.

"We're pleased to welcome Mahesh and John to RichRelevance as we continue to prove out the power of real-time data and personalization to improve every customer-facing function," said RichRelevance CEO Eduardo Sanchez. "Our customers prioritize personalization as a strategic initiative within their organizations, and Mahesh and John bring a corresponding expertise in enterprise technology and deployments to accelerate success. Their vision and leadership will be critical as we continue to deliver the best product and open platform capabilities in the industry, and turn these innovations into real-world success." Press release