RichRelevance Expands Executive Leadership Team with Key Appointments

San Francisco, CA – April 1, 2015— RichRelevance®, the global leader in omnichannel personalization, today announced two key executive appointments with deep experience in data, analytics and retail personalization. Former WalmartLabs executive Mahesh Tyagarajan will serve as Chief Product Officer with full responsibility for product strategy and management, engineering and cloud operation and infrastructure. Microstrategy and Business Objects veteran John Dickson will be Vice President of Client Services where he will drive the continued expansion of RichRelevance's position as the dominant provider of large-scale omnichannel personalization deployments around the world.

The appointments follow a series of major company announcements, including the well-received launch of the new Relevance CloudTM and recent personalization firsts with clients Lancome and Harvard Business Review. With the Relevance Cloud, the company recently unveiled major enhancements to its core product line (RecommendTM, EngageTM, DiscoverTM) and opened up its platform with the new BuildTM offering to allow clients to customize and innovate with personalization. Currently more than 200 leading brands around the globe turn to RichRelevance to stand out in an omnichannel world where customer experience is increasingly a primary differentiator and competitive advantage.

"We're pleased to welcome Mahesh and John to RichRelevance as we continue to prove out the power of real-time data and personalization to improve every customer-facing function," said Eduardo Sanchez, CEO of RichRelevance. "Our customers prioritize personalization as a strategic initiative within their organizations, and Mahesh and John bring a corresponding expertise in enterprise technology and deployments to accelerate success. Their vision and leadership will be critical as we continue to deliver the best product and open platform capabilities in the industry, and turn these innovations into real-world success."

Tyagarajan brings extensive product, architecture and engineering leadership experience to his new role at RichRelevance. He joins RichRelevance from Walmart, where he led the development of their Global eCommerce (GeC) Platform at WalmartLabs and created the roadmap for the modernization of their retail technology systems. His technology responsibilities at Walmart included e-commerce, omnichannel retail, point of sales (POS), store back-office systems, warehouse management, next generation logistics and mobile applications. Previously, Tyagarajan held product, architecture and engineering positions at Ticketmaster, Paypal, eBay, DemandTec and Netscape. He received his Master in Computer Science and Chemistry from the Birla Institute of Technology and Science in Pilani, India.

"Done correctly, personalization transforms every part of the customer experience around the shopper," said Tyagarajan. "This is a simple concept, but a huge technology challenge in today's complicated ecosystem of platforms and point solutions spread across digital, call center and store operations. There is a huge opportunity to cut through the complexity to deliver elegant, powerful products that have an immediate impact, building on RichRelevance's strong foundation of data centers and open source code software like Hadoop."

As RichRelevance's new Vice President of Client Services, Dickson brings over 20 years of experience growing enterprise software businesses, and leading professional services teams delivering enterprise deployments. Prior to RichRelevance, he held a number of senior executive roles at software companies, having led services teams at MicroStrategy (where he was Vice President & General Manager of Asia Pacific) and Business Objects. As one of the first employees for Business Objects, Dickson was instrumental in the expansion of their delivery capabilities. He holds an MSc in Information Management from the University of Sheffield and a BA in Systems Analysis from the University of the West of England.

"With its new Relevance Cloud, RichRelevance provides all the core capabilities that companies need to deliver a personalized experience, including exposure to RichRelevance's own platform to personalize every touchpoint," said Dickson. "I've spent my career successfully partnering with large retail customers globally on enterprise deployments, and jumped at the chance to support these incredibly strategic implementations with the creativity and execution to change the way the industry engages shoppers. Customer experience is the #1 priority for companies right now, and our services organization is there with the full toolkit our clients need to succeed."

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