E-commerce site Revolve, which draws items from emerging designers, is acquiring some of the brands it provides services to. Alliance Apparel's labels such as Lovers + Friends, Tularosa, NBD and Raye will soon fall under the Revolve banner.
Combined, the brands will bring in about $18 million in sales this year, reported Bloomberg. Each label will provide a particular fashion look for Revolve. All of the brands are currently sold at other retailers, such as Nordstrom (NYSE:JWN) and Shopbop.
Nordstrom is known for its interest in promoting emerging brands and designers, and even craftsmen in developing countries. Earlier this month the department store chain announced a partnership with Piece & Co. aimed at selling a collection of apparel and accessories made by artisans from around the world.
This is Revolve's first acquisition since it was founded in 2003. In 2013, the first outside investor, TSG Consumer Partners, placed a minority stake.
"The growth has been very organic and it's been very repeat customer-driven, loyalty-driven," Mente Karanikolas, co-founder of Revolve, told Bloomberg. "I think we'll be a little bit more out there from an advertising perspective, a press perspective and an activity-based perspective, and it'll be fun to shift that."
Revolve also operates a site designed for high-end labels, including brands such as Givenchy, Alexander McQueen and Kenzo.
-See this Bloomberg article
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