Coupon and deal site RetailMeNot has launched a new iPad app designed to serve as a planning tool for shoppers before they get to the store.
"With 70 percent of our smartphone app launches happening outside a geofenced shopping location—in addition to proprietary research we have conducted on customer shopping behavior—we know that there is significant demand among consumers for an easy-to-use planning tool that helps them save before they go to the mall," said Jag Bath, senior VP of product, RetailMeNot. "As the tablet device becomes a more meaningful driver of retail sales, we will continue to make enhancements to the RetailMeNot tablet app to support consumers who are looking to save money while they shop."
The tablet app joins a portfolio of tools and apps from RetailMeNot, including mobile coupon apps for iPhone and Android. This newest app features built-in geo-location technology and maps that highlight offers at nearby malls and stores to help shoppers while in research and planning mode.
Users can select favorite stores within the iPad app and have offers from those stores show up first in nearby mall search results. Users can also search through the more than 500,000 deals and coupons available on the site. There's also a time-shift functionality that enables signed-in RetailMeNot members to save and share deals between devices (desktop, mobile app and tablet) for later use online or in-store.
"RetailMeNot's new iPad app will make it easier for consumers to plan, shop and save at their favorite stores, whether online or in-store," said Cotter Cunningham, CEO and founder, RetailMeNot. "Because tablets are becoming an increasingly important shopping tool, RetailMeNot designed an iPad app with a user interface that makes it easy to take advantage of thousands of opportunities to save."
-See this RetailMeNot press release
Phablet users exhibit different behavior than tablet, smartphone users
IDC: Tablet market set to slow down to single-digit growth in 2014
Mobile commerce sales to top $87B
50% of mobile shoppers open to beamed messages
M-commerce is about influence, not sales