Digital marketplace RetailMeNot has announced the appointment of Eric Korman to its board of directors.
Korman joins the company from Ralph Lauren (NYSE:RL), where he acted as president of the company's digital and global e-commerce division. The role charged him with responsibility for Ralph Lauren's digital business, marketing and operations across all markets, according to a Sept. 9 RetailMeNot company statement.
Korman was also responsible for the establishment of Ralph Lauren's Customer Intelligence and Experience Management group, a "global enterprise function" supporting all global business channels.
"I am excited to announce that Eric will join our board of directors and welcome his guidance as we develop deeper relationships with retailers who increasingly view RetailMeNot as a highly effective marketing channel," said Cotter Cunningham, CEO and founder of RetailMeNot. "Eric has in-depth knowledge of the retail industry and the importance of harnessing technology to utilize customer information to drive profitable sales. His involvement in our business will be a major asset as we continue to grow and support the retailers and brands we serve."
Korman has held numerous executive roles beyond his tenure at Ralph Lauren. He acted as president of Ticketmaster Entertainment, where he drove negotiations for Ticketmaster's merger with Live Nation. He also held numerous corporate development roles at companies such as M&A initiatives, IAC/InterActiveCorp, and e-partners Venture Capital and The Coca-Cola Company.
"It is a thrilling time to join Cotter and the other board members of RetailMeNot," Korman said. "Participating in the company's evolution from an important source of traffic for e-commerce businesses, to a differentiated marketing service for all retailers, is a great opportunity. I look forward to advising the company as it partners with more brands and retailers to find new customers and augment relationships with existing ones."