Retailers Prepare For More Cyber Monday Customers Online

With Thanksgiving Day and Black Friday already seeing a record-breaking number of transactions, the holiday shopping frenzy is expected to bleed into Cyber Monday, too. According to new survey data from Nielson Co., 46 percent of respondents plan on shopping online on Cyber Monday, up from 30 percent a year ago. Furthermore, nearly one-in-four holiday gift givers plan to do more online shopping for gifts than they did last year.

Another report by American Express says that Cyber Monday is beating out Black Friday as the most popular shopping day of the season, with 55 percent of shoppers, up from 39 percent in 2012, saying they'll shop virtual sales instead of fighting the crowds on Black Friday.

Not only will Cyber Monday see a surge in transactions, but more shoppers are planning to log in from their mobile devices and tablets. Thirty-seven percent of consumers surveyed said they are planning to use iPads, Android devices and other tablets, while 27 percent said they will complete their shopping over their mobile phones.

With Cyber Monday growing in popularity, retailers are preparing their e-commerce sites accordingly. The top categories typically purchased on Cyber Monday are electronics (62 percent), entertainment (59 percent) and apparel (51 percent), according to a RetailMeNot retail trends report.

For more see:
This Forbes article
This Chain Store Age article

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