This week's panel featured Forrester Research's Nikki Baird, the Retail Systems Alert Group's Steve Rowen and Ken Morris of The Lakewest Group, along with StorefrontBacktalk Editor Evan Schuman moderating.
The ability for retailers to localize for various demographic segments, especially ethnic, is crucial. Michael Grover, the CIO for TWT Distributing in Charlotte, N.C., provides health, beauty and cosmetic products for a long list of major retailers and he gives a good example of the problem. "In one neighborhood store in Atlanta, which has almost 80 percent African-American customer traffic, a retailer has the same eight-foot section of hair care products that they have in a store in Minnesota with almost zero African-American customer traffic. Yet the same store in Atlanta has 42 feet, 8 shelves high, of regular hair care products that are of no use to African-Americans, like 30 plus shades of blond hair color. What is the message to the customer by this merchandising?"
But while retailers are preparing to be much more granular and localized in their stock, they are assuming that their suppliers will make this all happen. Those manufacturer/suppliers agree that the burden will fall on them, but they are more adamant that there's no way they'll be able to do it. "Some 62 percent of manufacturers think they are going to be the ones who will have to pack these more granular assortments, even though they don't have that capability today," said Forrester's Baird.
To listen to the full discussion of the retailer/supplier disconnect, please click here.
Is the Unredeemed Giftcard About To Go Away?
Retailers today value the giftcard as much for encouraging sales as they curse it for causing accounting and security headaches and for being practically useless for CRM. But a California startup's efforts to make giftcards more effective has a very good chance of making a difference, the panel said.
The efforts by PlasticJungle.com might help giftcards in two ways: making it CRM-friendly by identifying both the buyer of the card and the user of the card; minimizing the unused portion of money left on the card by PlasticJungle selling that to other customers who will use it. To listen to the full discussion about the giftcard dilemma, please click here.
Is Hitachi's New Active RFID Tag For Tracking Employees .... Or Customers?
The panel was skeptical about Hitachi's new active RFID tag that it introduced this week, wondering whether the sophisticated high-priced tag was intended to do a lot more than merely track employees during an emergency, which is how it's being presented.
To listen to the full discussion about the Hitachi tag, please click here.
Amazon Abandons Key A9 Search Functions
When Amazon.com decided to abandon several major?and highly-touted?features of its A9 search engine, it raised many eyebrows on our panel.
Among the capabilities are the ability for the system to remember a huge number of earlier searches and to show recent images of what that location looks like. If the concern was privacy, why give it up now, so many months after launch? Was it an inability to sufficiently sell the product? Again, that would have likely been discovered prior to launch. Perhaps it was too far afield from Amazon's core mission (whatever that is these days)?
To listen to the full discussion about Amazon's change of heart, please click here.